<p>Since the year 2016, experts have projected an increase in app-generated revenue. In fact, they believe it may even double!</p><p>Amazingly, the free apps cover up most of the app-generated revenue. Google Play has witnessed 98% of app revenue generation from the free apps.</p><p>Now it might seem quite unusual, but the reality is, free apps are much more profitable than paid apps than you think. Let’s take a look at some of the ways to monetize these apps. You never know that maybe one day, you as an app developer may benefit from the revenue generated through your app.</p><p><span style="color: rgb(0, 0, 0);">So, let’s get started!</span></p><h2><span style="color: rgb(0, 0, 0);">4 Ways To Monetize Your Mobile Apps</span></h2><p>App monetizing is nothing else than generating ways via which your app can make money. Through monetization, you are in control of leveraging your app’s user base in the direction that generates revenue. Here are four different ways to help you in the same pursuit of app revenue generation.</p><h3><span style="color: rgb(0, 0, 0);">Ad Revenue</span></h3><p>The highly implemented monetizing method, revenue from ads within apps, is the go-to approach of app developers worldwide. Most of the free apps out there rely on the following monetizing strategy to sustain themselves in the market.</p><p><span style="color: rgb(0, 0, 0);">There are three primary types of ad revenue to monetize your app:</span></p><ul><li><span style="color: rgb(0, 0, 0);">Cost per Click (CPC)</span></li><li><span style="color: rgb(0, 0, 0);">Cost per Thousand Impression (CPM)</span></li><li><span style="color: rgb(0, 0, 0);">Cost per Action (CPA)</span></li></ul><p>Among these three, CPM is widely preferred for the free apps as it does not involve direct clicking on the ad by the user to incentivize the developers. Although it generates less revenue, it is relatively less intrusive of a user experience.</p><p>Offerwalls are an excellent and effective way of app revenue generation via advertising and monetizing solutions that they offer. Offerwall lists down multiple offers within mobile apps or games, intriguing the customers to complete some tasks in exchange for various rewards and incentives.</p><p>The task may include installing another app, watching a video, completing a survey, or making an in-app purchase. Offerwall allows publishers to advertise several digital products or mobile apps and app developers to monetize several apps.</p><p>Over the years, amongst the fierce competition among app developers, the developers have resorted to Offerwalls to generate revenue with their app inventory.</p><h3><span style="color: rgb(0, 0, 0);">Affiliate Programs</span></h3><p>Major companies such as Microsoft and Google offer affiliate programs for app devs. The programs generally are low on commissions, but you’ll be introduced to a wide app-varieties to monetize, which is an instrumental approach. You can aim for the most popular applications and market them for easy commissions.</p><p>The business also offers affiliate programs. The companies that are open to providing paid memberships generally provide straightforward affiliate programs for you to make consistent commissions.</p><h3><span style="color: rgb(0, 0, 0);">In-App Purchases</span></h3><p>Most of the app downloads are for free. However, users still have the possibility of spending money within an app. In-app purchases let you make purchases within your free app. It allows your traffic to interact with your product directly.</p><p>It is an essential part of the freemium apps, primarily mobile games, where you do not need to make any upfront payments. However, you need to make payments for gated features. Well, any business can use this revealed strategy.</p><p>You may let your customers purchase your product from the app, or you may even opt for in-app billing services. However, in-app purchases offer many free options with very few features. It is upon you to make the correct choice.</p><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><p>The strategies you take up to monetize your app depend on the app’s nature added to specific models over others. For free apps, there are available monetization methods deployed successfully.</p>

App monetizing is nothing else than generating ways via which your app or game can make money.

4 Ways to Monetize Your Mobile App

<p>Mobile app mediation or mobile ad mediation is a monetizing platform that enables the developers and publishers to administer various ad networks via a single SDK. These solutions often involve reports and engagement metrics on a single dashboard, minimizing the work of monetization managers.</p><p>Custom reporting options allow publishers to scrutinize CTRs, eCPMs, which opens the ways for optimized ad bidding, filled ad requests, and effectively monetize multiple users.</p><p>Mediation platforms are similar to standard network platforms with few main differences.</p><p>Let’s look at the working of mediation platforms in detail.</p><h2><span style="color: rgb(0, 0, 0);">How Does Mediation Work?</span></h2><p>Mediation platforms use a waterfall system to optimize ad networks. They ensure the ad networks that demand the highest CPM for each ad impression. Whenever ad developers send a request to fill an ad, the highest eCPM ad network is called to serve until it has no ads left.</p><p>Consequently, the mediation proceeds to the following network generating the highest eCPM until it has no ads left and so on.</p><p>Ad mediation platforms have resorted to in-app bidding very recently. This shift enables the app developers to generate maximum value for every impression via auctions. In these auctions, the ad sources are entitled to bid for real-time impressions.</p><h3><span style="color: rgb(0, 0, 0);">Features Of Mobile Ad Mediation Platforms</span></h3><p>Starting from their implementation to their integration, ad mediation platforms offer significant opportunities to the ad developers. Let’s take an in-depth look at them in this section.</p><h3><span style="color: rgb(0, 0, 0);">Automated or Manual</span></h3><p>With a vast array of mobile ad mediation SDK, developers can choose between automated optimization or manual waterfall approaches.</p><p>Automatic optimization saves the time spent on manual adjustment strategies and invests the added time in other relevant tasks.</p><p>On the contrary, manual water management involves the manual handling of events that have preexisting business relationships for specific ad networks.</p><p>Most of the mediation platforms go with the mechanical structure to manage tasks with limited member inputs. Small studios that cannot go for dedicated monetization managers can opt for this option for valuable time and resource savings.</p><h3><span style="color: rgb(0, 0, 0);">Optimized Performance</span></h3><p>After having integrated all the ad networks onto the dashboard of the automated structure of the mediation platform, you can manage them for optimizing your ad performance.</p><p>The automatic ad optimization algorithm uses real-time trends to evaluate and contrast the eCPM performance of the mediated networks.</p><p>The algorithm identifies these high eCPM ad networks to prioritize the top serving ad campaigns. Mediation platforms are inclusive towards manual priority for developers, as already mentioned, but with flat-rate eCPM agreements.</p><h3><span style="color: rgb(0, 0, 0);">Comprehensive Reports</span></h3><p>Mediation platforms offer you comprehensive reports that pull invaluable data of ad revenue. They also generate detailed user-specific insights via interactive ads. Mediation platforms run through a range of breakdowns and filters so that the modules can provide complete transparency of mediation performance.</p><h3><span style="color: rgb(0, 0, 0);">An Example Of A Mediation Platform: ironSource</span></h3><h3><br></h3><p>The ironSource mediation platform enables users to optimize the performance of their monetization strategies in their desired manner. The system can be two-fold - automated optimization and a waterfall model. You can manage direct deals side-to-side of cross-promotion campaigns.</p><p>Using the ironSource mediation platform, you can also involve in an in-app bidding environment.</p><p>Additionally, the ironSource platform also enables the developers the space to test A/B ad monetization strategies. This solution helps estimate the ad revenue complying to the level of the user. This level user can be integrated to your ironSource Adjust dashboard.</p><p>You can also sign up for extensive reports and advanced analytics of monetization strategies and many more.</p><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><h3><span><span class="ql-cursor">﻿</span></span></h3><p>Mobile ad mediation platforms are a set of tools that allow you to manage multiple ad networks through a single SDK. There are various such platforms in the market. One such platform is ironSource.</p><p>Mediation platforms are meant to release the stress of managing data, offering automatic or manual data optimization.</p>

Mobile app mediation or mobile ad mediation is a monetizing platform that enables the developers and publishers to administer various ad networks via a single SDK. 

Category: monetization

4 Ways to Monetize Your Mobile App

What is Mobile App Mediation?