<p>Not long ago, advertisers rarely viewed offerwalls as a platform that could accommodate much optimization when user acquisition (UA) is concerned. This, however, has significantly changed in recent years. Nowadays, advertisers can fine-tune each step of the user’s journey within the offerwall campaign and drive more conversions and thereby higher revenue.</p><p>In this blog post, we’ll review the four steps of offerwall user flow and the best way to approach them for the ideal performance and outcome.</p><h2>1. Offer Selection</h2><p>The initial step is, of course, persuading the user to select and engage with your offer. In cases like these, your prime objective is to be noticeable and attract the interest of potential users. Excluding the position in the offerwall, your offer needs to draw users' attention when it’s positioned among other similar-looking offers, wherever that place may be. “Similar-looking” is the keyword here – the one you should stay far away from. To achieve this, look to make a big difference with the finite resources that you have.</p><p>First, come up with an impactful title. <strong>The text you have on your offer is limited, so make every word count.</strong> Come up with several variations and test them out to see which performs the best. Also, if possible, make sure to keep your content’s language localized, ensuring it pertains to the broadest target group.</p><p>Secondly, find the most prominent icon design for your offer. After all, <strong>the icon is the first thing the user’s eye is drawn to when interacting with the offerwall</strong>. Same as with the text, make different designs and test them to find the one that draws the most attention.</p><h2>2. Intermediate Page</h2><p>Now that the user engaged the offer, they are taken to the instructions page. Here, they will be shown all the necessary steps for completing the offer in question. Your goal is to present both the instructions and the upcoming tasks, as well as the app in general, in the best light possible.</p><p>To start with, look to write concise and easy-to-follow instructions on the current page.<strong> Attention is a scarce commodity, and you want your instructions followed with as little of it spent as possible. </strong>Make your guide brief and to the point, clearly indicating the requirements and rewards.</p><p>On top of this, you should also make sure that the design of this page makes the following tasks seem enjoyable. <strong>Not many users will follow through with the task if the initial presentation seems drab. </strong>Test to see which combination of images or videos works best as the introductions to your app’s event.</p><h2>3. App Installation</h2><p>After the user goes over the instructions, they are taken to the app store listing. This is where the actual first impression of your app is made. The store page offers insight into the app, displaying screenshots, videos, ratings, reviews, number of downloads, and other information. Depending on the user, this may be the make-or-break point that will decide whether they’ll go through with the offer or not.</p><p>Firstly and most importantly, everyone’s eyes will initially go toward the rating and reviews. A good app, unfortunately, doesn’t always get its deserved praise, and, more than anything else, users follow the advice of their peers. Therefore, i<strong>t is essential to garner positive reviews and ratings for your app, which would in turn ensure a more trusting impression on the new users.</strong></p><p>Similar to the first two steps, the graphic design and content are equally significant at this stage. Same as before, different designs should be tested and determine which is the best combination. <strong>The app description should be clear and concise, but should also contain captivating buzzwords that would grab the attention and interest of the users.</strong> As far as the design goes, both images and videos should show cleaner representations of the app and avoid cluttering the screen and confusing the viewer. Like the description, the visuals should be easy to follow but still have enough detail to further interest the user.</p><h2>4. Task Completion</h2><p>Now that the users have installed your app and started with the event, your main goal is to achieve as many event completions as possible. These numbers can be boosted by creating the proper events for your user base.</p><p>This brings up the first part of step four – know your audience. <strong>Depending on the type of app and the user base it’s catering to, you will need to create the appropriate events with a suitable challenge</strong>. These events should be both difficult enough, but also not overly challenging and time-consuming to draw the users away. Striking the perfect balance that will suit your users’ expectations is vital when crafting a successful event.</p><p>It is also worth mentioning that, whether we like it or not, many users will decide to stop their event progress due to various reasons. In cases like these, however, a friendly reminder can go a long way. Some users quit their progress deliberately, but many of them usually aren’t completely persuaded into abandoning their headway or, even more commonly – they simply forget about it or are occupied by other things in their lives. In these situations,<strong> a pop-up notification is a great way to bring your users back onto the course.</strong> With notifications such as these, the users will be reminded of the rewards that are waiting at the end of the event and motivated to continue with their engagement.</p><p><strong>Wrapping up…</strong></p><p>By following these optimization steps as an advertiser, you will see a significant improvement when it comes to user acquisition through offerwalls. Don’t forget that visibility and attention are your keywords when working through the steps.&nbsp;</p><ul><li>Make sure your offer draws attention both with its content and the design.&nbsp;</li><li>Once the user has clicked on your offer, have your intermediate page display clear and concise instructions.&nbsp;</li><li>When the user proceeds to the store page, ensure that your app’s info contains a sufficient amount of detail but doesn’t overburden the viewer. It is also important to maintain a good number of positive reviews and ratings.</li><li>The final stretch is the difficult part. Balance your event goals to cater to your user base and keep your users updated about their current progress in the event. This will serve as both encouragement for the active users and a reminder for the ones who abandoned the event or had forgotten about it.</li></ul><p><strong>Haven’t chosen an offerwall yet? Become </strong><a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix’s</strong></a><strong> partner or </strong><a href="https://monlix.com/contact" rel="noopener noreferrer" target="_blank"><strong>contact us</strong></a><strong> for any further inquiries. Our team is here to assist you.</strong></p>

We're taking a look at the four steps of offerwall user flow optimization and their impact on user acquisition and revenue.

4 Steps of Advertiser User Flow Optimization

<p>Since the year 2016, experts have projected an increase in app-generated revenue. In fact, they believe it may even double!</p><p>Amazingly, the free apps cover up most of the app-generated revenue. Google Play has witnessed 98% of app revenue generation from the free apps.</p><p>Now it might seem quite unusual, but the reality is, free apps are much more profitable than paid apps than you think. Let’s take a look at some of the ways to monetize these apps. You never know that maybe one day, you as an app developer may benefit from the revenue generated through your app.</p><p><span style="color: rgb(0, 0, 0);">So, let’s get started!</span></p><h2><span style="color: rgb(0, 0, 0);">4 Ways To Monetize Your Mobile Apps</span></h2><p>App monetizing is nothing else than generating ways via which your app can make money. Through monetization, you are in control of leveraging your app’s user base in the direction that generates revenue. Here are four different ways to help you in the same pursuit of app revenue generation.</p><h3><span style="color: rgb(0, 0, 0);">Ad Revenue</span></h3><p>The highly implemented monetizing method, revenue from ads within apps, is the go-to approach of app developers worldwide. Most of the free apps out there rely on the following monetizing strategy to sustain themselves in the market.</p><p><span style="color: rgb(0, 0, 0);">There are three primary types of ad revenue to monetize your app:</span></p><ul><li><span style="color: rgb(0, 0, 0);">Cost per Click (CPC)</span></li><li><span style="color: rgb(0, 0, 0);">Cost per Thousand Impression (CPM)</span></li><li><span style="color: rgb(0, 0, 0);">Cost per Action (CPA)</span></li></ul><p>Among these three, CPM is widely preferred for the free apps as it does not involve direct clicking on the ad by the user to incentivize the developers. Although it generates less revenue, it is relatively less intrusive of a user experience.</p><p>Offerwalls are an excellent and effective way of app revenue generation via advertising and monetizing solutions that they offer. Offerwall lists down multiple offers within mobile apps or games, intriguing the customers to complete some tasks in exchange for various rewards and incentives.</p><p>The task may include installing another app, watching a video, completing a survey, or making an in-app purchase. Offerwall allows publishers to advertise several digital products or mobile apps and app developers to monetize several apps.</p><p>Over the years, amongst the fierce competition among app developers, the developers have resorted to Offerwalls to generate revenue with their app inventory.</p><h3><span style="color: rgb(0, 0, 0);">Affiliate Programs</span></h3><p>Major companies such as Microsoft and Google offer affiliate programs for app devs. The programs generally are low on commissions, but you’ll be introduced to a wide app-varieties to monetize, which is an instrumental approach. You can aim for the most popular applications and market them for easy commissions.</p><p>The business also offers affiliate programs. The companies that are open to providing paid memberships generally provide straightforward affiliate programs for you to make consistent commissions.</p><h3><span style="color: rgb(0, 0, 0);">In-App Purchases</span></h3><p>Most of the app downloads are for free. However, users still have the possibility of spending money within an app. In-app purchases let you make purchases within your free app. It allows your traffic to interact with your product directly.</p><p>It is an essential part of the freemium apps, primarily mobile games, where you do not need to make any upfront payments. However, you need to make payments for gated features. Well, any business can use this revealed strategy.</p><p>You may let your customers purchase your product from the app, or you may even opt for in-app billing services. However, in-app purchases offer many free options with very few features. It is upon you to make the correct choice.</p><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><p>The strategies you take up to monetize your app depend on the app’s nature added to specific models over others. For free apps, there are available monetization methods deployed successfully.</p>

App monetizing is nothing else than generating ways via which your app or game can make money.

4 Ways to Monetize Your Mobile App

<p>Mobile app mediation or mobile ad mediation is a monetizing platform that enables the developers and publishers to administer various ad networks via a single SDK. These solutions often involve reports and engagement metrics on a single dashboard, minimizing the work of monetization managers.</p><p>Custom reporting options allow publishers to scrutinize CTRs, eCPMs, which opens the ways for optimized ad bidding, filled ad requests, and effectively monetize multiple users.</p><p>Mediation platforms are similar to standard network platforms with few main differences.</p><p>Let’s look at the working of mediation platforms in detail.</p><h2><span style="color: rgb(0, 0, 0);">How Does Mediation Work?</span></h2><p>Mediation platforms use a waterfall system to optimize ad networks. They ensure the ad networks that demand the highest CPM for each ad impression. Whenever ad developers send a request to fill an ad, the highest eCPM ad network is called to serve until it has no ads left.</p><p>Consequently, the mediation proceeds to the following network generating the highest eCPM until it has no ads left and so on.</p><p>Ad mediation platforms have resorted to in-app bidding very recently. This shift enables the app developers to generate maximum value for every impression via auctions. In these auctions, the ad sources are entitled to bid for real-time impressions.</p><h3><span style="color: rgb(0, 0, 0);">Features Of Mobile Ad Mediation Platforms</span></h3><p>Starting from their implementation to their integration, ad mediation platforms offer significant opportunities to the ad developers. Let’s take an in-depth look at them in this section.</p><h3><span style="color: rgb(0, 0, 0);">Automated or Manual</span></h3><p>With a vast array of mobile ad mediation SDK, developers can choose between automated optimization or manual waterfall approaches.</p><p>Automatic optimization saves the time spent on manual adjustment strategies and invests the added time in other relevant tasks.</p><p>On the contrary, manual water management involves the manual handling of events that have preexisting business relationships for specific ad networks.</p><p>Most of the mediation platforms go with the mechanical structure to manage tasks with limited member inputs. Small studios that cannot go for dedicated monetization managers can opt for this option for valuable time and resource savings.</p><h3><span style="color: rgb(0, 0, 0);">Optimized Performance</span></h3><p>After having integrated all the ad networks onto the dashboard of the automated structure of the mediation platform, you can manage them for optimizing your ad performance.</p><p>The automatic ad optimization algorithm uses real-time trends to evaluate and contrast the eCPM performance of the mediated networks.</p><p>The algorithm identifies these high eCPM ad networks to prioritize the top serving ad campaigns. Mediation platforms are inclusive towards manual priority for developers, as already mentioned, but with flat-rate eCPM agreements.</p><h3><span style="color: rgb(0, 0, 0);">Comprehensive Reports</span></h3><p>Mediation platforms offer you comprehensive reports that pull invaluable data of ad revenue. They also generate detailed user-specific insights via interactive ads. Mediation platforms run through a range of breakdowns and filters so that the modules can provide complete transparency of mediation performance.</p><h3><span style="color: rgb(0, 0, 0);">An Example Of A Mediation Platform: ironSource</span></h3><h3><br></h3><p>The ironSource mediation platform enables users to optimize the performance of their monetization strategies in their desired manner. The system can be two-fold - automated optimization and a waterfall model. You can manage direct deals side-to-side of cross-promotion campaigns.</p><p>Using the ironSource mediation platform, you can also involve in an in-app bidding environment.</p><p>Additionally, the ironSource platform also enables the developers the space to test A/B ad monetization strategies. This solution helps estimate the ad revenue complying to the level of the user. This level user can be integrated to your ironSource Adjust dashboard.</p><p>You can also sign up for extensive reports and advanced analytics of monetization strategies and many more.</p><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><h3><br></h3><p>Mobile ad mediation platforms are a set of tools that allow you to manage multiple ad networks through a single SDK. There are various such platforms in the market. One such platform is ironSource.</p><p>Mediation platforms are meant to release the stress of managing data, offering automatic or manual data optimization.</p>

Mobile app mediation or mobile ad mediation is a monetizing platform that enables the developers and publishers to administer various ad networks via a single SDK. 

Category: monetization

4 Steps of Advertiser User Flow Optimization

4 Ways to Monetize Your Mobile App

What is Mobile App Mediation?