<p>It’s a known fact that offerwalls provide an efficient user acquisition method. It is also important to note that the users acquired through offerwalls, in the majority of instances, result in long-term retention and generate high ARPU (Average Revenue Per User). However, achieving the optimal ROAS is the challenging part of the equation and something every advertiser should strive for.</p><p>In this blog post, we will cover the best approaches for fine-tuning your offerwall campaigns in order to achieve better UA and generate higher revenue.</p><h2>1. Follow Your Own Data</h2><p>It goes without saying that, not only for CPEs, but any event in general,<strong> your app’s data is your number one ally in making profitable and educated decisions.</strong> There certainly are other means of attaining valuable information, but your data analysis will always be the primary choice, simply because it gives you the necessary data that is specifically drawn from your platform and user base. This is not to say that broader research of other instances on the market is useless, however. Far from it, such insights give you a wider picture of the current trends in the market and are always welcome for ascertaining the best approach for your own events. Nevertheless, when all is said and done – the final decision should always be based on the numbers of your own app.</p><h2>2. Run Various Events</h2><p>As a general rule, it’s always a good idea to cover all your bases when running your CPE events: To achieve this, look to have several events active at the same time, each significantly different in their requirement levels. <strong>Incorporate an event with a low in-game requirement, one with medium, and another that requires a prolonged engagement.</strong> With a diverse selection such as this, you will be able to draw in a wider group of users, after which – according to the data – you can pinpoint which CPEs result in the best scale-to-revenue ratio.</p><h2>3. Select Apt Thresholds</h2><p>When it comes to selecting the best task for an event, try to <strong>find “points of interest” that your users encounter, and adjust your event’s goal according to it.</strong> For example, if your app is an RPG in which the player unlocks a new gameplay aspect at level 15, which can be further improved with IAPs (In-App Purchases), look to set your event’s goal to around level 20. Similarly, if your data shows an increase in user purchases at around D5, set your event goal to occur on D6 or slightly higher.</p><h2>4. Create the Proper User Flow</h2><p>Another aspect that is often overseen is <a href="https://monlix.com/blog/monetization/4-steps-of-advertiser-user-flow-optimization?color=183B56" rel="noopener noreferrer" target="_blank">user flow optimization.</a><strong> Creating a correct layout and detail of information goes a long way</strong> when user acquisition is concerned. Depending on the event, make sure to offer clear and engaging information that will draw the users in. Pay attention to each of the steps: In the app listing, look to have your icon stand out, it is the first thing the user sees, after all, as well as the title, which, while limited, plays a significant role in deciding whether the user picks your offer or not. Instructions should also be created with care and should provide concise and understandable steps, without overwhelming users. After the user has gone through the instructions, they’ll be taken to the app store page, where the rating and reviews play the major part in persuading them to maintain the course. It should also be noted that – same as before, presentation is important. Keep the videos clear and understandable, but also feature-rich enough to wake the interest of the viewer.</p><h2>5. Event ROAS Goals Adjustment</h2><p>Oftentimes, advertisers tend to go with the exact same ROAS goals regardless of the campaign they are running. Conversely, this is not the ideal way of approaching these adjustments. In a case such as this, a low-requirement event with the same goal as a high-requirement event may yield a higher engagement. However, the users who do complete the higher-requirement event will most definitely have a significantly higher ARPU with a higher retention potential.</p><h3>Conclusion:</h3><p>Optimizing offerwall campaigns requires a data-driven method. By relying on your app's specific data, you can make educated decisions to fine-tune CPE events and select appropriate thresholds that align with user points of interest. Running various events with different requirement levels allows for larger user acquisition while analyzing the user behavior of these events helps to identify the most effective approaches. Additionally, user flow optimization and tailored event ROAS goals play significant roles in enhancing user acquisition, retention, and overall campaign success. With these practices, advertisers can optimize their offerwalls and drive sustainable growth by attracting valuable, long-term users with higher ARPU.</p><p><strong>Interested in improving your revenue with </strong><a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix</strong></a><strong>? Get in touch today and become one of our partners, or </strong><a href="https://monlix.com/contact" rel="noopener noreferrer" target="_blank"><strong>contact us</strong></a><strong> with any additional inquiries.</strong></p>

Covering the best approaches for fine-tuning your offerwall campaigns in order to achieve better UA and generate higher revenue

Campaign Scaling Guide:  5 Steps to Improving Your Offerwall Performance

<p>Not long ago, advertisers rarely viewed offerwalls as a platform that could accommodate much optimization when user acquisition (UA) is concerned. This, however, has significantly changed in recent years. Nowadays, advertisers can fine-tune each step of the user’s journey within the offerwall campaign and drive more conversions and thereby higher revenue.</p><p>In this blog post, we’ll review the four steps of offerwall user flow and the best way to approach them for the ideal performance and outcome.</p><h2>1. Offer Selection</h2><p>The initial step is, of course, persuading the user to select and engage with your offer. In cases like these, your prime objective is to be noticeable and attract the interest of potential users. Excluding the position in the offerwall, your offer needs to draw users' attention when it’s positioned among other similar-looking offers, wherever that place may be. “Similar-looking” is the keyword here – the one you should stay far away from. To achieve this, look to make a big difference with the finite resources that you have.</p><p>First, come up with an impactful title. <strong>The text you have on your offer is limited, so make every word count.</strong> Come up with several variations and test them out to see which performs the best. Also, if possible, make sure to keep your content’s language localized, ensuring it pertains to the broadest target group.</p><p>Secondly, find the most prominent icon design for your offer. After all, <strong>the icon is the first thing the user’s eye is drawn to when interacting with the offerwall</strong>. Same as with the text, make different designs and test them to find the one that draws the most attention.</p><h2>2. Intermediate Page</h2><p>Now that the user engaged the offer, they are taken to the instructions page. Here, they will be shown all the necessary steps for completing the offer in question. Your goal is to present both the instructions and the upcoming tasks, as well as the app in general, in the best light possible.</p><p>To start with, look to write concise and easy-to-follow instructions on the current page.<strong> Attention is a scarce commodity, and you want your instructions followed with as little of it spent as possible. </strong>Make your guide brief and to the point, clearly indicating the requirements and rewards.</p><p>On top of this, you should also make sure that the design of this page makes the following tasks seem enjoyable. <strong>Not many users will follow through with the task if the initial presentation seems drab. </strong>Test to see which combination of images or videos works best as the introductions to your app’s event.</p><h2>3. App Installation</h2><p>After the user goes over the instructions, they are taken to the app store listing. This is where the actual first impression of your app is made. The store page offers insight into the app, displaying screenshots, videos, ratings, reviews, number of downloads, and other information. Depending on the user, this may be the make-or-break point that will decide whether they’ll go through with the offer or not.</p><p>Firstly and most importantly, everyone’s eyes will initially go toward the rating and reviews. A good app, unfortunately, doesn’t always get its deserved praise, and, more than anything else, users follow the advice of their peers. Therefore, i<strong>t is essential to garner positive reviews and ratings for your app, which would in turn ensure a more trusting impression on the new users.</strong></p><p>Similar to the first two steps, the graphic design and content are equally significant at this stage. Same as before, different designs should be tested and determine which is the best combination. <strong>The app description should be clear and concise, but should also contain captivating buzzwords that would grab the attention and interest of the users.</strong> As far as the design goes, both images and videos should show cleaner representations of the app and avoid cluttering the screen and confusing the viewer. Like the description, the visuals should be easy to follow but still have enough detail to further interest the user.</p><h2>4. Task Completion</h2><p>Now that the users have installed your app and started with the event, your main goal is to achieve as many event completions as possible. These numbers can be boosted by creating the proper events for your user base.</p><p>This brings up the first part of step four – know your audience. <strong>Depending on the type of app and the user base it’s catering to, you will need to create the appropriate events with a suitable challenge</strong>. These events should be both difficult enough, but also not overly challenging and time-consuming to draw the users away. Striking the perfect balance that will suit your users’ expectations is vital when crafting a successful event.</p><p>It is also worth mentioning that, whether we like it or not, many users will decide to stop their event progress due to various reasons. In cases like these, however, a friendly reminder can go a long way. Some users quit their progress deliberately, but many of them usually aren’t completely persuaded into abandoning their headway or, even more commonly – they simply forget about it or are occupied by other things in their lives. In these situations,<strong> a pop-up notification is a great way to bring your users back onto the course.</strong> With notifications such as these, the users will be reminded of the rewards that are waiting at the end of the event and motivated to continue with their engagement.</p><p><strong>Wrapping up…</strong></p><p>By following these optimization steps as an advertiser, you will see a significant improvement when it comes to user acquisition through offerwalls. Don’t forget that visibility and attention are your keywords when working through the steps.&nbsp;</p><ul><li>Make sure your offer draws attention both with its content and the design.&nbsp;</li><li>Once the user has clicked on your offer, have your intermediate page display clear and concise instructions.&nbsp;</li><li>When the user proceeds to the store page, ensure that your app’s info contains a sufficient amount of detail but doesn’t overburden the viewer. It is also important to maintain a good number of positive reviews and ratings.</li><li>The final stretch is the difficult part. Balance your event goals to cater to your user base and keep your users updated about their current progress in the event. This will serve as both encouragement for the active users and a reminder for the ones who abandoned the event or had forgotten about it.</li></ul><p><strong>Haven’t chosen an offerwall yet? Become </strong><a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix’s</strong></a><strong> partner or </strong><a href="https://monlix.com/contact" rel="noopener noreferrer" target="_blank"><strong>contact us</strong></a><strong> for any further inquiries. Our team is here to assist you.</strong></p>

We're taking a look at the four steps of offerwall user flow optimization and their impact on user acquisition and revenue.

4 Steps of Advertiser User Flow Optimization

<p>Everyone knows offerwalls are one of the top methods of monetization in the app industry.<strong> However, every publisher's goal is to have an offerwall with seamless integration and one that will provide the most comprehensive array of customization for optimal earning potential.</strong> After all, a detailed overview and configuration are essential in maximizing your app revenue.</p><p>In this blog post, we’ll cover all the dashboard elements that make Monlix’s offerwall the ideal monetization choice.</p><h2>Reports</h2><p>When it comes to tracking your performance, a clear and detailed insight into every specific element is the difference between mediocre and optimal revenue generation. Our team has created tools that cover all the necessary details and offer precise data needed for the best-performing offerwall.</p><p><strong>Performance reports</strong> are your go-to segment for complete insight into the efficiency of the offerwall. With an in-depth overview of all conversions, and payouts, as well as details such as timestamps, GEO, OS, Device, and IP, the performance graphs can be viewed both as charts and as tables, depending on your preferences. Through these graphs, you can track both the total and the specific cases of clicks, conversions, impressions, and revenue. Your tracking can be filtered based on the locations (countries), dates, or particular apps. <strong>With all the data presented in a convenient layout, analyzing and fine-tuning is as simple as it gets. Which in turn results in the ideal profit generation.</strong></p><p><strong>Reversal reports</strong>, on the other hand, list all the deductions arranged in the aforementioned assortment, giving a detailed overview of each offer and easy sorting options. The reversals can be viewed either as the total, with monthly values, or individually, with a manual selection of dates of choice.</p><h2>Offer and User Management</h2><p>With Monlix management tools, you can oversee and organize both offers and users throughout your account.</p><p><strong>Offers management </strong>has a complete overview of all your active and disabled offers, with additional sorting options based on your OS, country, or custom order of your choice. The data displays detailed information, ranging from the basics, such as ID and name, up to payouts, categories, and actions. In case you’re looking for a particular instance, the search form lets you locate specific cases, and the bulk option allows you to enable or disable multiple offers simultaneously.</p><p>In terms of blocked users, <strong>User management</strong> allows you to view the list of your banned users, as well as ID, status, and additional notes. Just like with offers, user management allows the use of search forms for specific cases as well as the export option.</p><h2>Advertisement</h2><p>The advertisement tab lets you create and manage your ads and their campaigns. Setting up an ad is a straightforward process, requiring only a few inputs for its completion.&nbsp;</p><p>Your ads will run in a new iframe tab, making sure that users view the ad until the selected timer runs out. After viewing the ad, the users will automatically be redirected back to your website, increasing your conversion rates and doubling your page views.</p><p>We’ve also simplified the means of payment for all our advertising partners. You can pay for your ads through Payeer or, if you prefer alternative methods, you can do so by choosing one of the popular cryptocurrencies, such as Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), Tether (USDT) or Ripple (XRP).</p><h2>Promotions&nbsp;</h2><p>If you’re looking to further boost your revenue numbers, as well as generate higher <a href="https://monlix.com/blog/offerwall/increase-user-acquisition-with-offerwalls-in-4-steps?color=183B56" rel="noopener noreferrer" target="_blank">user acquisition</a> and retention, the best way to achieve it is through virtual currency sales. Monlix’s dashboard offers the simplest approach to starting and organizing your promotions. <strong>Promotions’ bonus rewards will motivate your users to engage with the offerwall as well as encourage them to remain active for longer periods, effectively boosting your conversion rates.&nbsp;</strong></p><p>Setting up your promotion is as easy as selecting the desired time frame and reward multiplier. However, do keep in mind the frequency, length, and specific dates for each of your promotions, as well as the multiplier value. We’ve compiled a list of useful tips and benefits relevant to these virtual currency sales, which you can read <a href="https://monlix.com/blog/offerwall/a-win-win-promotion-boost-user-engagement-and-revenue-with-offerwall-virtual-currency-sales?color=9380D6" rel="noopener noreferrer" target="_blank">here</a>.</p><h2>Themes and Customization</h2><p>Numbers and data may be the most important factors in optimizing the offerwall performance, but they are certainly not the only ones. Drawing attention to your offers and visually adapting them to your app may not sound like much, but in reality, it greatly affects the overall performance. <strong>A well-presented offerwall that is aesthetically pleasing for the app’s target users will draw significantly more engagement, meaning better retention and, consequently, lead to increased earnings.</strong></p><p>Monlix provides a selection of <a href="https://monlix.com/blog/offerwall/personalize-your-offerwall-onlix%E2%80%99s-customization-tools-and-8-unique-themes?color=183B56" rel="noopener noreferrer" target="_blank">customization settings and themes</a> for every preference and occasion. Select between our 8 unique themes and find the perfect match for your app’s visuals, or change them to fit the event or season of your choosing. In addition, you can organize the arrangement and sorting of your offers, using both default options and custom ordering. With this, your offers will be more accommodating to your user base, ensuring better engagement and conversion rates.</p><h2>Conclusion</h2><p>Our dashboard offers a wide array of data management and insights into all the necessary details for the ideal optimization of your offers. View all your reports and offers and fine-tune the performance according to your data to generate peak revenue. Customize and adjust every detail to your preferences and the preferences of your users. Use Monlix’s unique themes and customization tools to seamlessly merge the offerwall with your app, or make it fit an active event. You can also create seasonal and event promotions to boost your values even further, significantly increasing both the earning and user metrics.</p><p><strong>Become </strong><a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix’s </strong></a><strong>partner or </strong><a href="https://monlix.com/contact" rel="noopener noreferrer" target="_blank"><strong>contact us</strong></a><strong> for more information. Our team is here to assist you at your convenience.</strong></p>

An in-depth look into all the dashboard elements that make Monlix’s offerwall the ideal monetization choice

Increasing Your App’s Earning Potential:  Monlix Dashboard Overview

<p>In today’s app industry, offerwalls are considered key monetization tools for effective revenue generation. This, with possible increases in user acquisition, retention, and engagement, makes offerwalls an excellent choice for monetary growth.</p><p>However, to have your users engaged with an offerwall, having it adapted to the specific design of your app helps significantly. Fitting the aesthetic of its app and having the ability to modify and customize it according to your, and your users’ needs is essential. – A well-made offerwall should provide an optimal user experience, making the interactions enjoyable, and, most importantly, provide easy integration, making the setup uncomplicated for any publisher.</p><p>In this blog post, we’ll delve into finer detail regarding the customization details of Monlix’s offerwall and showcase our 8 unique themes.</p><h2>Integration</h2><p>One of the worries developers come across when deciding on their means of app monetization is the complexity of the implementation process. This, by no means, is a deal-breaker, but it does play a part in the decision-making. After all, <strong>the simplicity of integration is the key.</strong></p><p>Luckily, in the case of Monlix’s offerwall, the process is as straightforward as can be. The effort required for the complete setup is minimal. Considering all the factors, when looking to equip your app with new means of profit, it’s best to look for convenience both on the user's part and the creator’s.</p><h2>Customization</h2><p>The importance of in-depth customization of an offerwall is instrumental for several reasons: First and foremost, the theme and colors of an offerwall design should match the app in which it is integrated. What’s more, your app is an extension of your brand, and consistency is key. <strong>You should be able to incorporate an offerwall that matches the primary colors of your brand and align it with your app’s visuals, as well as the brand’s identity. </strong>Achieving this will provide a cohesive and recognizable look that resonates with your users.</p><p>This, however, does not mean that offerwall designs have to completely fit the aesthetic of your app.<strong> In some cases, it’s even preferable to have a slightly different and distinctive look, although this should always be accommodating to your users’ tastes. </strong>It’s important to remember that colors have the ability to captivate and leave a lasting impression on people, and utilizing this can greatly impact your monetization.</p><p>Another vital point of offerwall customization is the ability to adapt offers to the order that suits your requirements. <strong>With Monlix’s you can arrange your offer wall per your preferences, making its management considerably easier. </strong>One of the ways of adapting the layout to your needs is the tabs option, which allows you to select the order of the tabs as well as what each tab shows (offers, surveys, PTCs, etc). You can also choose to have only one type of offers – for example, you can select only to show surveys and effectively make a surveywall. This customization lets you select any combination of items and their layout, providing an arrangement that caters to your user base.</p><p>Aside from this, you can also adjust your default offers sorting order according to the usual formats (recommended, high-to-low, low-to-high, newest) or make a custom array by making your own ordering.</p><p>Speaking of customization – it should also be noted that, should the need arise, the option to quickly and freely alter your choice of themes, tabs, and sorting at any given time is a major upside. These changes are real-time and can be done entirely inside the dashboard, without any need for any outside alterations.</p><h2>Making UX More Engaging</h2><p>Now that we’ve gone over all the customization and integration advantages – let’s talk about why and how this directly benefits your app.</p><p>Apart from their visual appeal, these themes are designed with user experience (UX) in mind. <strong>Monlix understands the importance of keeping users engaged, and the themes are optimized to provide an intuitive user journey. </strong>By offering a visually appealing and user-friendly offerwall design, you can enhance user engagement and increase the likelihood of users completing offers, ultimately boosting your revenue. Monlix recognizes that every app has its unique branding and visual identity and that individual offerwall designs should reflect that uniqueness.</p><h3>Themes:</h3><p>Having covered the integration, customization, and UX, let's explore each of Monlix’s eight themes in detail:</p><p><strong>1. Fireworks: </strong>With its vibrant oranges, Fireworks theme adds a festive touch to your offerwall. Whether it fits your app’s theme or is just perfect for special occasions when you want to create a sense of celebration.</p><p><strong>2. Coral:</strong> The Coral theme brings a combination of blues and yellows to your offerwall. This theme is particularly effective for apps related to relaxation, wellness, or aquatic themes. If you prefer a unique color theme for each season, Coral is the perfect choice for summer.</p><p><strong>3. Spectre: </strong>This theme offers futuristic dark blues with neon magenta details. Spectre adds a sense of modernity, making them visually captivating and appealing to users who appreciate cutting-edge aesthetics.</p><p><strong>4. Monlix:</strong> The Monlix theme represents the essence of our brand. It features a clean and minimalist design of the classic Monlix bright greens. This theme’s sleek style is versatile and can be applied to various types of apps.</p><p><strong>5. Gifty: </strong>Gifty is all about bringing a touch of playfulness and surprise to the offerwall. With colorful coins and gift boxes, this theme creates a sense of anticipation and joy for users engaging with your offers. Gifty draws special attention to the main selling point of offerwalls – the rewards.</p><p><strong>6. GhostCoin: </strong>A unique combo of dark blues and aquamarine, adding an element of intrigue and uniqueness to the offerwall. This theme is for apps related to gaming.</p><p><strong>7. Macrocosm: </strong>The Macrocosm theme takes a futuristic approach by combining dark blues with neon oranges. This theme works well for platforms that involve science, astronomy, or exploration.</p><p><strong>8. Texas: </strong>Embrace the wild west with the Texas theme. This theme features cowboy-inspired dark and gold elements, adding a touch of adventure and authenticity to the offerwall. It's an excellent choice for platforms related to Western culture, travel, or outdoor activities.</p><h3>To Wrap Up…</h3><p>If you’re seeking to add an offerwall to your app, you should make sure to go with the option that has a simple integration with no fuss, letting you modify it to fit your preferences.</p><p>Monlix's offerwall has multifaceted customization and is easy to integrate into apps, providing a convenient solution for app monetization. With 8 unique themes, you can personalize the offerwall design to match your app's aesthetic and brand identity, creating a cohesive and recognizable look. Additionally, our offerwall lets you adapt it according to your optimal arrangement, making the layout straightforward and simpler to navigate for your users.</p><h3>Become Our Partner:</h3><p>Set up an offerwall that aligns with your app and brand’s aesthetic, boosting your revenue by up to 25% and increasing user acquisition, engagement, and retention.<strong> Join </strong><a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix </strong></a><strong>for seamless integration and customization of your revenue-generating tool. Do not hesitate to </strong><a href="https://monlix.com/contact" rel="noopener noreferrer" target="_blank"><strong>contact </strong></a><strong>us at any time. Our team is available and ready to assist you!</strong></p>

Fitting the aesthetic of the app and having the ability to modify and customize the design according to your, and your users’ needs is essential. – A well-made offerwall should provide an optimal user experience, making the interactions enjoyable...

Personalize Your Offerwall: Monlix’s Customization Tools and 8 Unique Themes 

<p>Contrary to other advertising methods – offerwalls tend to be less intrusive and depend entirely on users’ choices when it comes to engagement. To some, this way of monetization may seem purely revenue-focused. However, UA (user acquisition) opportunity is a sometimes overlooked aspect that shouldn’t be ignored.</p><h2>UA Through Offerwalls</h2><p>As developers launch a new app, their first and permanent objective is user acquisition. There are numerous ways to achieve this, and it is usually best to cover several methods for app growth. One of those ways is offerwalls. Alongside profits, offerwalls provide a great way to increase user retention and engagement. Additionally, data shows that users acquired through offerwalls have more potential to generate revenue.</p><p>Speaking of UA, one of the primary advantages of using offerwalls for user acquisition is that you only pay for specific events, rather than installs, ensuring your investment yields positive results. This is accomplished through the implementation of CPE (cost per engagement) models.</p><p>Offerwalls are also an excellent way to acquire users in a non-aggressive way and retain them for longer.</p><h2>Steps to Follow…</h2><p>Now that we’ve gone over the basics, here are some tips for the effective utilization of offerwalls in your UA campaigns. Offerwalls provide a scalable and cost-efficient method for acquiring users of high quality. To achieve consistent success, consider the following strategies:</p><p>1. Optimaze your campaigns to maximize ROAS (return on ad spend) for each specific event or action. Experiment with various campaigns to find the right balance between cost and user engagement.</p><p>2. Utilize data to identify and prioritize CPE (cost per engagement) events that yield the best results.</p><p>3. Determine the optimal cost-engagement ratio through various testing and data observation</p><p>4. Adjust your strategy to increase UA during seasonal periods, taking advantage of the increased user activity during those times.</p><p>Let’s expand on these three steps:</p><h3>1. ROAS Improvement</h3><p>Optimizing ROAS may prove a challenging task, therefore it is important to have a comprehensive approach to the goal you’re aiming for, ensuring to avoid needless complications.</p><p>Firstly, it should be determined if your aim is to attract a larger volume of new users, regardless of their retention and engagement. Alternatively, a limited number of selected users who will remain active for an extended time may prove the better strategy for your app. This quality-or-quantity dilemma will determine your approach:</p><p><strong>In case you’re looking for a more dedicated user base method, deep funnel marketing is the way to go. This, unsurprisingly, may result in fewer users, but it will alternatively result in more loyal and engaged users. On the other hand, if you’re aiming for the quantity approach of gathering a more significant amount of new users, aiming for more widespread marketing is the best choice, going with the top-of-the-funnel (TOFU) marketing.</strong></p><p>It is also worth mentioning that either of those approaches requires a detailed and continuous adjustment and fine-tuning dependent on both the user base and the directions your app is moving.</p><h3>2. CPE Event Streamlining</h3><p>When it comes to optimizing CPE events, the general rule of thumb is to follow data and adjust accordingly for optimal user retention and long-term engagement. Observing data will give a clear insight into the users’ practices, making it easier to select the right events for your audience.</p><p>The ideal events are the ones that grab the user’s interest and correlate with their IAP (in-app purchases) or subscriptions.<strong> Keeping users interested means increased retention, and in combination with a regular stream of income from those users, your events will garner higher ROAS and provide a significant increase in LTVs (lifetime values).</strong></p><p>Let’s say that your app is an MMORPG and that the data analysis shows that player retention is higher with users above level 15. Setting a CPE campaign that would take the players to level 15 or beyond, will, in turn, result in increased retention as well as overall revenue (LTV and ROAS) among the newly acquired paying users.</p><h3>3. Cost and Engagement Balancing</h3><p>Testing is another important part of user acquisition. Detailed CPE management and testing of offerwalls in general is essential when aiming for the best outcome. <strong>Running different campaigns and then comparing their numbers is a great way to ascertain a good engagement event that will have a balance between the levels of user engagement and cost.</strong> Higher user engagement will result in a higher CPE. In an instance where you are aiming to motivate users to pay for subscriptions in your app or reach higher levels in your game, the CPE will grow</p><p>. Having this in mind, the main goal is to find the sweet spot that will hold a good balance between user engagement and cost.</p><h3>4. Seasonal Promotions</h3><p>During holidays, it’s commonly the case that users spend significantly longer time on apps. After all, it only makes sense since everyone is at home, with more free time, looking to spend it relaxing on the sofa. <strong>This is prime time to run a </strong><a href="https://monlix.com/blog/offerwall/a-win-win-promotion-boost-user-engagement-and-revenue-with-offerwall-virtual-currency-sales?color=183B56" rel="noopener noreferrer" target="_blank"><strong>virtual currency sale</strong></a><strong> and use this opportunity to increase your UA numbers.</strong></p><p>These promotions are continually showing a notable impact on both user retention and overall revenue generation, which by itself is a considerable advantage. On top of this, however, user acquisition has also seen an upswing during these periods. It’s only logical that users are more likely to start using an app if there’s a better incentive.</p><p>This being said, these promotions are not exclusively profitable during holidays, meaning you can run them even during other events, in-app or otherwise, and still reap the rewards.</p><h3>Summing Up</h3><p>When seeking to boost your user acquisition with offerwalls, managing the ROAS consistently with your target user base is crucial to the goal. Deciding whether you want a high number of new users or a limited amount of select but dedicated ones makes a key difference during the offerwall decision-making. Based on this, you should opt either for the top-of-the-funnel or the deep funnel method.</p><p>It’s also essential to closely follow your app’s data and tailor your offers accordingly. Try to set your offers in line with the peak user engagement numbers based on your data. If there is a threshold after which the app shows higher engagement&nbsp;– run your offer as a motivation to get your users up to that point.</p><h3>Choose Your Offerwall</h3><p>Whether you’re looking to increase your user acquisition, retention engagement, revenue, or anything in between – it’s essential to choose an offerwall provider that is able to cater to your specific goals.<strong> </strong><a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix </strong></a><strong>can help you with all offerwall requirements and work with you to achieve the optimal outcome. Feel free to </strong><a href="https://monlix.com/contact" rel="noopener noreferrer" target="_blank"><strong>contact </strong></a><strong>us at your convenience!</strong></p>

UA is often an overlooked aspect of offerwalls. To tackle this, we've compiled a list of the best ways to maximize user acquisition through this monetization method

Increase User Acquisition With Offerwalls in 4 Steps

<p><span style="background-color: transparent;">When it comes to</span><a href="https://monlix.com/blog/monetization/4-ways-to-monetize-your-mobile-app?color=15ADB6" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(28, 28, 56);"> </a><a href="https://monlix.com/blog/monetization/4-ways-to-monetize-your-mobile-app?color=15ADB6" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">mobile monetization</a><span style="background-color: transparent;">, finding an effective way to increase user engagement, and with it, the respective retention and revenue, generally presents the main goal of any publisher and/or developer. In this instance, focusing strictly on</span><a href="https://monlix.com/blog/offerwall/what-is-an-offerwall-how-to-use-it-to-monetize-your-site-or-app?color=9380D6" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(28, 28, 56);"> </a><a href="https://monlix.com/blog/offerwall/what-is-an-offerwall-how-to-use-it-to-monetize-your-site-or-app?color=9380D6" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">offerwalls</a><span style="background-color: transparent;">, special promotions are one of the best ways of boosting those numbers.&nbsp;</span></p><p><span style="background-color: transparent;">In this blog post, we will explore the concept of virtual currency sales, their benefits, as well as how to run a successful promotion. Additionally, we will provide some insights and tips into the improvement of the effectiveness of those offers.</span></p><h1><span style="background-color: transparent;">Understanding Offerwall Currency Sales</span></h1><p><span style="background-color: transparent;">Offerwall special or multiple credit promotions, also known as offerwall currency sales (hereon “promotions” or “virtual currency sales”), are time-limited promotions that offer users a credit multiplier for completing activities on the offerwall. These multipliers are entirely up to the publisher but usually range from 1.5x up to 10x bonuses, based on the promotion in question. </span><strong style="background-color: transparent;">Their main objective, however, is to encourage users to remain active on the offerwall and benefit from extra rewards, thereby increasing engagement, retention, and, of course, revenue.</strong></p><p><span style="background-color: transparent;">Promotions like these are ordinarily scheduled around holidays or specific in-app events, as they coincide with the increase in user activity. When running these sales, it is always an excellent approach to also have them properly advertised and running about twice each month.&nbsp;</span></p><p><span style="background-color: transparent;">Looking at the time off from work, they may differ depending on the region, but global holidays are commonly the best bet. During these periods, users often have more free time and spend it within the apps, meaning it’s the optimal time to capitalize on the festivities and the celebratory spirit. </span><strong style="background-color: transparent;">Targeting holidays like Christmas, New Year’s or state holidays means users will have more time on their hands. However, holidays such as Valentine’s Day, April Fools’, and Mother’s Day, or yearly occasions, like the beginning of the seasons, can also be a great chance for festive events.</strong></p><p><span style="background-color: transparent;">It should also be mentioned that the boost resulting from these promotions also occurs with both the amount of bonuses offered in the event and the effort dedicated to presenting those currency sales. When it comes to currency rewards, higher amounts most often lead to better user numbers and earnings.</span></p><p><span style="background-color: transparent;">As for the specific steps to improve promotions, here are some possible options…</span></p><h1><span style="background-color: transparent;">Running a Successful Virtual Currency Sale</span></h1><p><span style="background-color: transparent;">As we mentioned above, the quality and results of any currency sale rely on their execution. These guidelines could help with the desired outcome:</span></p><h3><span style="background-color: transparent;">1. Appealing design:&nbsp;</span></h3><p><span style="background-color: transparent;">﻿Modifying the appearance of your offerwall placement to clearly indicate the promotion is a great way to draw more attention to the event. This can be done through changes in design elements, such as icons, colors, or fonts. Using compelling visuals and clear messaging to communicate the benefits of the promotion, like higher currency rewards for a limited time. It is important for the design to stand out and have a distinctive placement to attract more user attention.</span></p><h3><span style="background-color: transparent;">2. Ease-of-use:</span></h3><p><span style="background-color: transparent;">Make sure that the promotion is easily accessible to users. Highlighting and complementing them with pop-up ads within the app. If possible, pushing notifications outside the app could also help direct users to the current virtual currency sale. Consider adding additional entry points to the offerwall, such as on the home screen, to increase visibility and engagement.</span></p><h3><span style="background-color: transparent;">3. Cater to all users:</span></h3><p><span style="background-color: transparent;">Regarding ease of use, in accordance with the target group, a promotion should be tailored to both experienced and beginner users. For the former, integrate promotions seamlessly into gameplay through native billboards or interactive screens. Alternatively, for the latter, you can incorporate the already mentioned more straightforward placements such as pop-up ads to guarantee visibility and engagement. In case the app is made mainly for one of the two groups, you can also choose to limit the variations to pertain to the selected audience.</span></p><h3><span style="background-color: transparent;">4. Utilize data and analytics:</span></h3><p><span style="background-color: transparent;">Data plays a major part in creating a good promotion. Tracking the numbers of user engagement, completions, as well as the revenue generated both during and after the time-limited offers greatly affect the results of any future events. When looking at the numbers after the duration of the currency sale, it should always be taken into account as to what kind of event it was. This is because the complexity of the tasks and their difficulty determine the necessary length of observation – the more difficult the task – the longer it’ll take for measuring the actual impact of the sale. A successful monitoring of these numbers will in turn indicate whether the next promotion should be pushed more prominently or if the rewards need to be additionally increased.</span></p><h3><span style="background-color: transparent;">5. Continuous communication:</span></h3><p><span style="background-color: transparent;">Regular communication with the users is a key factor in achieving a sense of scarcity and FOMO (fear of missing out), as well as excitement when promotions are concerned. Providing constant updates of the remaining time and highlighting the additional rewards and bonuses both informs the new users and reminds and motivates the already active users to participate in the event. After all, encouraging users to act quickly and take advantage of the promotion result in a more engaged user base.</span></p><h1><span style="background-color: transparent;">Advantages of Offerwall Promotions:</span></h1><p><span style="background-color: transparent;">We may have already touched on several possible upsides of currency sales, but let’s take a closer look at some of those segments:</span></p><h3><span style="background-color: transparent;">1. Revenue and Engagement</span></h3><p><span style="background-color: transparent;">Promotions offer benefits not only to users but also to our publisher associates, who utilize them to enhance key performance metrics. Engagement rates as well as ARPDAU (Average Revenue Per Daily Active User) see a considerable boost in numbers, occasionally followed by the increase in eCPM (Effective Cost Per Mille). Research data reveals that doubling rewards during promotions can result in significant growth of revenue compared to a regular weekend.&nbsp;</span></p><p><span style="background-color: transparent;">Furthermore, alongside the revenue impact, engagement rates also experience a notable increase during currency sales and are similarly affected by the amount of bonus currency rewarded during the event.</span></p><h3><span style="background-color: transparent;">2. Retention and Acquisition</span></h3><p><span style="background-color: transparent;">Virtual currency sales also have a positive impact on the long-term retention and acquisition of paying users. Given the fact that the engagement numbers are bolstered during every promotion, having regular events over the span of a year leads to more long-term engagement among the users, motivating them to maintain their interaction throughout the months.</span></p><p><span style="background-color: transparent;">Moreover, by providing users with a higher amount of in-app currency that enables them to progress further in the game, these promotions effectively offer a glimpse into the potential benefits of IAPs (in-app purchases), often resulting in new paying users.&nbsp;</span></p><h3><span style="background-color: transparent;">3. Post-sale Impact and Re-engagement</span></h3><p><span style="background-color: transparent;">In terms of digital advertising, the impact of a promotional campaign goes beyond the initial sale. Users frequently find themselves attracted to offers that demand more time to complete, including tasks that require up to a month to finish, almost ensuring user engagement even after the initial period of the event is over.&nbsp;</span></p><p><span style="background-color: transparent;">This approach not only introduces offerwall ads to new users but also reignites the interest of previous ones by providing them with more appealing offers, resulting in a larger number of returning users engaging with the app.</span></p><h1><span style="background-color: transparent;">In short…</span></h1><p><span style="background-color: transparent;">Virtual currency sales offer an ideal way to improve offerwall’s revenue as well as user retention. Alongside this, promotions also substantially impact the acquisition of new users, together with the engagement and re-engagement of the existing ones.</span></p><p><span style="background-color: transparent;">To achieve this, promotions should be actively and consistently run throughout the year, during every major holiday and specific in-app event. Additional attention should also be focused on the manner in which these promotions are done: picking a notable placement for your offerwall, making the access to the promotion more user-friendly, and following the data of each of your promotions for future improvements and optimizations.</span></p><p><strong style="background-color: transparent;">If you’re looking to start your virtual currency sales or create entirely new offers – Monlix is here to help you with all the necessary details and assistance to grow your app’s revenue.</strong></p>

When it comes to mobile monetization, finding an effective way to increase user engagement, and with it, the respective retention and revenue

A Win-Win Promotion: Boost User Engagement and Revenue with Offerwall Virtual Currency Sales

<p>When deciding on the best monetization approach, people tend to overlook offerwalls as a viable source of revenue as well as means for user retention and engagement. In this blog post, we’ll cover the six most common misunderstandings that may dissuade developers from choosing this method of income generation and show how most of those concerns actually bring profitable benefits.</p><h2>1. Offerwalls are not likely to substantially boost monetization</h2><p>There is often the question of what methods make the most profit as far as app revenue is concerned. In terms of monetization, there are <a href="https://monlix.com/blog/monetization/4-ways-to-monetize-your-mobile-app?color=15ADB6" rel="noopener noreferrer" target="_blank">several ways</a> of going about it. That being said, when offerwalls are the subject matter, developers tend to approach the issue more cautiously, with usual preconceptions of offers being too much trouble for a marginal, if any, boost of income. Conversely, time and time again, this has been proven to be far from true. <strong>An offerwall that not only has a rich selection of high-paying offers but also is well integrated and developed constitutes a vital part of the monetization structure of an app, bolstering the app’s earnings beyond expected values.</strong></p><h2>2. Offerwalls are only made for games</h2><p>Gaming may be the starting point of offerwalls and the top category when it comes to prevalence, but it certainly is not the only way of integration.&nbsp;</p><p>Nowadays, numerous companies have introduced gamification into their apps, in one form or another. — News, education, entertainment, social, fitness, shopping — you name it. Regardless of the category, plenty of those apps already have a developed point system, which can then be used in a reward structure for offerwalls. These points can be implemented as loyalty tokens, to unlock cosmetic in-app items, spent for discounts, if the app offers purchases, or to unlock certain premium content, potentially granting access beyond the app’s paywalls. <strong>The possibility of introducing offerwalls into an app is always there, it just requires a fresh and alternative perspective.</strong></p><h2>3. Offerwalls hurt IAPs</h2><p>To some, it may seem like offerwalls affect in-app purchases (IAPs) negatively, yet, in reality, the actual case is quite the opposite. It has always been the case that paying users don’t regularly interact with offerwalls or occasionally use them to top up the in-game currencies. However, research shows that non-paying users are much more likely to engage with in-app purchases after experiencing a piece of the content with currency obtained through offerwalls.</p><p>Studies have shown that a significant number of non-paying users that engage with offerwalls eventually decide on making in-app transactions. Namely, offerwall users are over 10 times more likely to engage with in-app purchases as they progress through their games. This, of course, is highly dependent on the app category and genre, as mid-core games tend to attract the highest number of long-term paying users.</p><h2>4. Retention is adversely affected by offerwalls</h2><p>Speaking of long-term users, a misconception that occasionally arises is whether offerwalls reduce <a href="https://monlix.com/blog/offerwall/retention-and-monetization-how-offerwall-incentivies-can-boost-both?color=183B56" rel="noopener noreferrer" target="_blank">user retention</a>.&nbsp;</p><p>Be it because the user is simply discouraged due to their dislike of offerwalls or, alternatively, because they just decide on remaining with the app they’ve engaged through the offerwall — both of these cases are actually very unlikely to happen. On the contrary,<strong> users who interact with offerwalls are often more encouraged to remain active thanks to the in-app currencies that are awarded through the use of offerwalls.</strong> After all, users’ offerwall interactions are initiated with the goal of obtaining a reward, in which case, they are all but certain to come back and remain active.</p><h2>5. There’s only the CPE offerwall model</h2><p>It’s sometimes misunderstood that CPE (cost per engagement) is the only model available for offerwalls. Although this is the model that is most commonly used among apps, different alternatives do indeed exist. It is also worth mentioning that CPE may be the only one in some instances among other providers. Even so, here are the possible choices:</p><ul><li><strong>CPI</strong> (cost per install)</li><li><strong>CPA</strong> (cost per action)</li><li><strong>CPL</strong> (cost per lead)</li><li><strong>CPS</strong> (cost per subscription)</li></ul><p><a href="https://monlix.com/publishers" rel="noopener noreferrer" target="_blank">Monlix</a>, offers all of the above-mentioned model options across all platforms. Leaving it up to the publisher to decide their preferred method.</p><h2>6. Offerwalls provide a poor user experience</h2><p>While it is true that offerwalls were once unwieldy and cumbersome, those times are, luckily, long gone. In today’s market, they provide a smooth and optimized UX, proof of which can be found right here at Monlix. Ease-of-use from the first interaction to the reward reception is key when it comes to any modern offerwall.</p><p>However, convenience is not solely based on the actual performance. Users also have a wide range of choices when interacting with offers, making the interaction more suited for any individual case.</p><p>Another factor that greatly improves the current state of UX, and was almost non-existent back in the day, is customer support. <a href="https://monlix.com/" rel="noopener noreferrer" target="_blank"><strong>Monlix’s </strong></a><strong>team pays particular attention to this aspect of user experience, making user interactions with offerwalls significantly more convenient and therefore remaining or increasing overall retention, as well as granting complete customizations and control to our publisher partners.</strong></p>

In this blog post, we’ll cover the six most common misunderstandings that may dissuade developers from choosing this method of income generation and show how most of those concerns actually bring profitable benefits

Understanding Offerwalls: 6 Frequent Misconceptions Explained

<p>In today's competitive mobile gaming and app market, retention and monetization are two crucial aspects for the success of any app or game. While user acquisition is important for growing the user base, retaining users and monetizing them is equally important for a sustainable business model. One effective strategy for achieving both retention and monetization is through the use of offerwall incentives.</p><p>Offerwall incentives are virtual rewards, such as virtual currency or in-game items, that are offered to users in exchange for completing a specific action or task, such as watching an ad or completing a survey. These incentives can be used to not only increase monetization but also improve user retention.</p><p>One way in which offerwall incentives can boost retention is by providing users with a sense of progress and accomplishment. When users are able to earn virtual rewards through completing tasks, they feel a sense of accomplishment and are more likely to continue using the app or game. Additionally, offerwall incentives can also be used to provide users with a sense of exclusivity, as certain virtual rewards may only be available through completing specific tasks. This exclusivity can create a sense of urgency among users to complete tasks and earn rewards, thus leading to increased retention.</p><p>Offerwall incentives can also be used to boost monetization by providing users with a way to purchase virtual rewards. For example, if a user runs out of virtual currency, they may choose to purchase more through an in-app purchase. This can also lead to an increase in revenue through the sale of virtual goods or in-game items.</p><p>Another way to maximize the revenue from offerwall incentives is through personalization and targeting. By targeting specific groups of users with specific incentives, app or game developers can increase the likelihood of those users completing tasks and purchasing virtual goods. For example, a developer may choose to target users who are nearing the end of a level with an offer for virtual currency, increasing the chances that the user will purchase virtual currency to help them progress through the level.</p><p>However, it is important to note that offerwall incentives should be used in moderation and not overuse them, as too many incentives can lead to user fatigue and ultimately decrease retention and monetization. It's important to find the right balance between providing enough incentives to keep users engaged, but not overwhelming them with too many options.</p><p>Offerwall incentives can also be used to retain high-value users by providing them with exclusive rewards or incentives. High-value users are typically the ones who spend the most money on in-app purchases and are therefore crucial to the success of the app or game. By providing these users with exclusive incentives, developers can increase the likelihood of them continuing to spend money on the app or game.</p><p>In conclusion, offerwall incentives are a powerful tool for boosting both retention and monetization in mobile gaming and app industry. By providing users with a sense of progress and accomplishment, and by targeting specific groups of users with specific incentives, app and game developers can increase the likelihood of users completing tasks and purchasing virtual goods. However, it is important to use offerwall incentives in moderation and to focus on retaining high-value users through exclusive incentives.</p><p><br></p>

Boosting retention and monetization through offerwall incentives, but using them in moderation

Retention and Monetization: How Offerwall Incentives Can Boost Both

<p>Offerwall is an advertising tool designed in 2009, meant for publishers and advertisers providing user engagement solutions to expand their business at global levels. The primary objective of offerwall is to implement monetization and advertising solutions for websites, mobile apps, and games.</p><p>This post will acquaint you with offerwall and how it helps you monetize your site or mobile apps. Let’s dive in!</p><h3><span style="color: rgb(0, 0, 0);">What Is Offerwall?</span></h3><p>Offerwall is a platform that offers advertising and monetization solutions that transform digital content to a revenue source via promotional product offers and services. Such offers encourage the urge in customers to go through a survey, complete watching a video, install apps or other tasks in return for rewards.</p><p>It introduces a series of offers, which brings website or app revenue for the publishers on completion. As for advertisers, Offerwall enables them to reach a broader audience for their products or services.</p><h3><span style="color: rgb(0, 0, 0);">How To Monetize Your Site Or App Using Offerwall?</span></h3><p>Offerwall is simply easy to follow and implement. Going through the following steps is how you monetize your site or app using offerwall. So, what are we waiting for? Let’s get into it.</p><h3><span style="color: rgb(0, 0, 0);">Boost Ad Revenue</span></h3><p>Offerwalls are designed predominantly to increase revenue for apps and websites. They are incredibly polished, delivering high eCPMs for app developers. Android eCPMs can go up to $940 in the US. That is mainly because the advertisers approve of spending enormous sums for bigger and better events and quality users.</p><h3><span style="color: rgb(0, 0, 0);">Provides Better User Experience</span></h3><p>The offerwall is inclusive-natured, which means it is user-initiated. They let all the decisions rest upon the user. It is, therefore, upon you whether or not to engage with it. Offerwalls ensure no disturbance of the app flow or the user experience.</p><p>Factually speaking, there’s more to them. They offer their users premium content access for free.</p><h3><span style="color: rgb(0, 0, 0);">Increase Retention</span></h3><p>Offerwall engagement is related to stronger user retention. One of the bonus features of using offerwall is that, for instance, gamers can access the premium content of a game they’re into instead of giving up when they’re out of coins. Offerwalls engage such users in a game for a more extended period with such offers.</p><p>In fact, offerwall users receive relatively about 5-7x higher retention at the D7, D14, and D30 marks.</p><h3><span style="color: rgb(0, 0, 0);">In-App Purchases</span></h3><p>Offerwall users receive more from in-app purchases. They are about 10-14x more prone to register for an in-app purchase than non-Offerwall users. You also get a hint of the premium content you were not a part of previously. That lets you make the in-app purchase subsequently and voluntarily.</p><h3><span style="color: rgb(0, 0, 0);">How It Works</span></h3><p><span style="color: rgb(0, 0, 0);">﻿The working of offerwall is pretty simple and easy to follow:</span></p><ul><li>Access the offerwall with the help of some UI button inside a game</li><li>Choose the suitable offer for an exchange of a reward</li><li>Learn the steps essential to complete the offer</li><li>Track the progress made for every task you perform</li><li>Collect the reward once you’re done completing the task</li></ul><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><p>Offerwall allows you to make monetization super easy with offers in exchange for rewards. It enables you to monetize non-paying users through surveys, videos, iOS or Android apps. With every offer that you complete, you earn a virtual reward, and your site generates revenue.</p><p>Not only this, but offerwall also offers access to the leading global advertising networks to increase revenue for non-converting users. Once you set up the offerwall widget, your site or mobile app gets flooded with offers you might be interested in. For every offer you complete, you turn your audience to a revenue source.</p><p>Offerwall offers you just the advertising and monetizing platform you’ve been looking for!</p>

 The primary objective of offerwall is to implement monetization and advertising solutions for websites, mobile apps, and games.

What Is an Offerwall? How to use it to monetize your site or app?

<p>Since the year 2016, experts have projected an increase in app-generated revenue. In fact, they believe it may even double!</p><p>Amazingly, the free apps cover up most of the app-generated revenue. Google Play has witnessed 98% of app revenue generation from the free apps.</p><p>Now it might seem quite unusual, but the reality is, free apps are much more profitable than paid apps than you think. Let’s take a look at some of the ways to monetize these apps. You never know that maybe one day, you as an app developer may benefit from the revenue generated through your app.</p><p><span style="color: rgb(0, 0, 0);">So, let’s get started!</span></p><h2><span style="color: rgb(0, 0, 0);">4 Ways To Monetize Your Mobile Apps</span></h2><p>App monetizing is nothing else than generating ways via which your app can make money. Through monetization, you are in control of leveraging your app’s user base in the direction that generates revenue. Here are four different ways to help you in the same pursuit of app revenue generation.</p><h3><span style="color: rgb(0, 0, 0);">Ad Revenue</span></h3><p>The highly implemented monetizing method, revenue from ads within apps, is the go-to approach of app developers worldwide. Most of the free apps out there rely on the following monetizing strategy to sustain themselves in the market.</p><p><span style="color: rgb(0, 0, 0);">There are three primary types of ad revenue to monetize your app:</span></p><ul><li><span style="color: rgb(0, 0, 0);">Cost per Click (CPC)</span></li><li><span style="color: rgb(0, 0, 0);">Cost per Thousand Impression (CPM)</span></li><li><span style="color: rgb(0, 0, 0);">Cost per Action (CPA)</span></li></ul><p>Among these three, CPM is widely preferred for the free apps as it does not involve direct clicking on the ad by the user to incentivize the developers. Although it generates less revenue, it is relatively less intrusive of a user experience.</p><p>Offerwalls are an excellent and effective way of app revenue generation via advertising and monetizing solutions that they offer. Offerwall lists down multiple offers within mobile apps or games, intriguing the customers to complete some tasks in exchange for various rewards and incentives.</p><p>The task may include installing another app, watching a video, completing a survey, or making an in-app purchase. Offerwall allows publishers to advertise several digital products or mobile apps and app developers to monetize several apps.</p><p>Over the years, amongst the fierce competition among app developers, the developers have resorted to Offerwalls to generate revenue with their app inventory.</p><h3><span style="color: rgb(0, 0, 0);">Affiliate Programs</span></h3><p>Major companies such as Microsoft and Google offer affiliate programs for app devs. The programs generally are low on commissions, but you’ll be introduced to a wide app-varieties to monetize, which is an instrumental approach. You can aim for the most popular applications and market them for easy commissions.</p><p>The business also offers affiliate programs. The companies that are open to providing paid memberships generally provide straightforward affiliate programs for you to make consistent commissions.</p><h3><span style="color: rgb(0, 0, 0);">In-App Purchases</span></h3><p>Most of the app downloads are for free. However, users still have the possibility of spending money within an app. In-app purchases let you make purchases within your free app. It allows your traffic to interact with your product directly.</p><p>It is an essential part of the freemium apps, primarily mobile games, where you do not need to make any upfront payments. However, you need to make payments for gated features. Well, any business can use this revealed strategy.</p><p>You may let your customers purchase your product from the app, or you may even opt for in-app billing services. However, in-app purchases offer many free options with very few features. It is upon you to make the correct choice.</p><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><p>The strategies you take up to monetize your app depend on the app’s nature added to specific models over others. For free apps, there are available monetization methods deployed successfully.</p>

App monetizing is nothing else than generating ways via which your app or game can make money.

4 Ways to Monetize Your Mobile App

<p>Mobile app mediation or mobile ad mediation is a monetizing platform that enables the developers and publishers to administer various ad networks via a single SDK. These solutions often involve reports and engagement metrics on a single dashboard, minimizing the work of monetization managers.</p><p>Custom reporting options allow publishers to scrutinize CTRs, eCPMs, which opens the ways for optimized ad bidding, filled ad requests, and effectively monetize multiple users.</p><p>Mediation platforms are similar to standard network platforms with few main differences.</p><p>Let’s look at the working of mediation platforms in detail.</p><h2><span style="color: rgb(0, 0, 0);">How Does Mediation Work?</span></h2><p>Mediation platforms use a waterfall system to optimize ad networks. They ensure the ad networks that demand the highest CPM for each ad impression. Whenever ad developers send a request to fill an ad, the highest eCPM ad network is called to serve until it has no ads left.</p><p>Consequently, the mediation proceeds to the following network generating the highest eCPM until it has no ads left and so on.</p><p>Ad mediation platforms have resorted to in-app bidding very recently. This shift enables the app developers to generate maximum value for every impression via auctions. In these auctions, the ad sources are entitled to bid for real-time impressions.</p><h3><span style="color: rgb(0, 0, 0);">Features Of Mobile Ad Mediation Platforms</span></h3><p>Starting from their implementation to their integration, ad mediation platforms offer significant opportunities to the ad developers. Let’s take an in-depth look at them in this section.</p><h3><span style="color: rgb(0, 0, 0);">Automated or Manual</span></h3><p>With a vast array of mobile ad mediation SDK, developers can choose between automated optimization or manual waterfall approaches.</p><p>Automatic optimization saves the time spent on manual adjustment strategies and invests the added time in other relevant tasks.</p><p>On the contrary, manual water management involves the manual handling of events that have preexisting business relationships for specific ad networks.</p><p>Most of the mediation platforms go with the mechanical structure to manage tasks with limited member inputs. Small studios that cannot go for dedicated monetization managers can opt for this option for valuable time and resource savings.</p><h3><span style="color: rgb(0, 0, 0);">Optimized Performance</span></h3><p>After having integrated all the ad networks onto the dashboard of the automated structure of the mediation platform, you can manage them for optimizing your ad performance.</p><p>The automatic ad optimization algorithm uses real-time trends to evaluate and contrast the eCPM performance of the mediated networks.</p><p>The algorithm identifies these high eCPM ad networks to prioritize the top serving ad campaigns. Mediation platforms are inclusive towards manual priority for developers, as already mentioned, but with flat-rate eCPM agreements.</p><h3><span style="color: rgb(0, 0, 0);">Comprehensive Reports</span></h3><p>Mediation platforms offer you comprehensive reports that pull invaluable data of ad revenue. They also generate detailed user-specific insights via interactive ads. Mediation platforms run through a range of breakdowns and filters so that the modules can provide complete transparency of mediation performance.</p><h3><span style="color: rgb(0, 0, 0);">An Example Of A Mediation Platform: ironSource</span></h3><h3><br></h3><p>The ironSource mediation platform enables users to optimize the performance of their monetization strategies in their desired manner. The system can be two-fold - automated optimization and a waterfall model. You can manage direct deals side-to-side of cross-promotion campaigns.</p><p>Using the ironSource mediation platform, you can also involve in an in-app bidding environment.</p><p>Additionally, the ironSource platform also enables the developers the space to test A/B ad monetization strategies. This solution helps estimate the ad revenue complying to the level of the user. This level user can be integrated to your ironSource Adjust dashboard.</p><p>You can also sign up for extensive reports and advanced analytics of monetization strategies and many more.</p><h3><span style="color: rgb(0, 0, 0);">End Notes</span></h3><h3><br></h3><p>Mobile ad mediation platforms are a set of tools that allow you to manage multiple ad networks through a single SDK. There are various such platforms in the market. One such platform is ironSource.</p><p>Mediation platforms are meant to release the stress of managing data, offering automatic or manual data optimization.</p>

Mobile app mediation or mobile ad mediation is a monetizing platform that enables the developers and publishers to administer various ad networks via a single SDK. 

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