Published on August, 21 2023
Not long ago, advertisers rarely viewed offerwalls as a platform that could accommodate much optimization when user acquisition (UA) is concerned. This, however, has significantly changed in recent years. Nowadays, advertisers can fine-tune each step of the user’s journey within the offerwall campaign and drive more conversions and thereby higher revenue.
In this blog post, we’ll review the four steps of offerwall user flow and the best way to approach them for the ideal performance and outcome.
The initial step is, of course, persuading the user to select and engage with your offer. In cases like these, your prime objective is to be noticeable and attract the interest of potential users. Excluding the position in the offerwall, your offer needs to draw users' attention when it’s positioned among other similar-looking offers, wherever that place may be. “Similar-looking” is the keyword here – the one you should stay far away from. To achieve this, look to make a big difference with the finite resources that you have.
First, come up with an impactful title. The text you have on your offer is limited, so make every word count. Come up with several variations and test them out to see which performs the best. Also, if possible, make sure to keep your content’s language localized, ensuring it pertains to the broadest target group.
Secondly, find the most prominent icon design for your offer. After all, the icon is the first thing the user’s eye is drawn to when interacting with the offerwall. Same as with the text, make different designs and test them to find the one that draws the most attention.
Now that the user engaged the offer, they are taken to the instructions page. Here, they will be shown all the necessary steps for completing the offer in question. Your goal is to present both the instructions and the upcoming tasks, as well as the app in general, in the best light possible.
To start with, look to write concise and easy-to-follow instructions on the current page. Attention is a scarce commodity, and you want your instructions followed with as little of it spent as possible. Make your guide brief and to the point, clearly indicating the requirements and rewards.
On top of this, you should also make sure that the design of this page makes the following tasks seem enjoyable. Not many users will follow through with the task if the initial presentation seems drab. Test to see which combination of images or videos works best as the introductions to your app’s event.
After the user goes over the instructions, they are taken to the app store listing. This is where the actual first impression of your app is made. The store page offers insight into the app, displaying screenshots, videos, ratings, reviews, number of downloads, and other information. Depending on the user, this may be the make-or-break point that will decide whether they’ll go through with the offer or not.
Firstly and most importantly, everyone’s eyes will initially go toward the rating and reviews. A good app, unfortunately, doesn’t always get its deserved praise, and, more than anything else, users follow the advice of their peers. Therefore, it is essential to garner positive reviews and ratings for your app, which would in turn ensure a more trusting impression on the new users.
Similar to the first two steps, the graphic design and content are equally significant at this stage. Same as before, different designs should be tested and determine which is the best combination. The app description should be clear and concise, but should also contain captivating buzzwords that would grab the attention and interest of the users. As far as the design goes, both images and videos should show cleaner representations of the app and avoid cluttering the screen and confusing the viewer. Like the description, the visuals should be easy to follow but still have enough detail to further interest the user.
Now that the users have installed your app and started with the event, your main goal is to achieve as many event completions as possible. These numbers can be boosted by creating the proper events for your user base.
This brings up the first part of step four – know your audience. Depending on the type of app and the user base it’s catering to, you will need to create the appropriate events with a suitable challenge. These events should be both difficult enough, but also not overly challenging and time-consuming to draw the users away. Striking the perfect balance that will suit your users’ expectations is vital when crafting a successful event.
It is also worth mentioning that, whether we like it or not, many users will decide to stop their event progress due to various reasons. In cases like these, however, a friendly reminder can go a long way. Some users quit their progress deliberately, but many of them usually aren’t completely persuaded into abandoning their headway or, even more commonly – they simply forget about it or are occupied by other things in their lives. In these situations, a pop-up notification is a great way to bring your users back onto the course. With notifications such as these, the users will be reminded of the rewards that are waiting at the end of the event and motivated to continue with their engagement.
By following these optimization steps as an advertiser, you will see a significant improvement when it comes to user acquisition through offerwalls. Don’t forget that visibility and attention are your keywords when working through the steps.